The Trust Process

How we help any business or organisation build trust, gain competitive advantage and grow in an era where trust is disappearing.

Trust is built via a chain of events. This requires strong chain links, in exactly the right order. One weak link and the whole thing breaks.

Step 1: Trust Audit

We take every moment humans interact with your business and measure them through the lens of trust psychology. These are your ‘chain links.’ We find what’s working, what isn’t, and why.

Our method involves proprietary interviewing techniques designed to capture people’s real, instinctive responses before their ‘thinking brains’ take over.

Trust audit process

Step 2: Trust Chain

We order your ‘chain links’ according to trust psychology: safety first, then value, relationship, business case etc. At the same time we improve end to end, via iterative testing with real people.

Step 3: Close the Loop, Build a Tribe

Now the magic happens. Major gains (growth, competitive advantage, revenue) only happen once your trust chain becomes a loop. Why? Because trust psychology has a unique power: trust attracts trust! In Stage 3 we harness this power.

We create the fertile soil for a tribe to form around your business, and advocacy becomes the potent evidence of your trustworthiness for new customers.

Even in today’s data driven world, real advocacy from real people is the most trusted source of information about a business, by miles.