By building an emotional connection with its farmer customers, Rural Bank Australia survived and flourished in the face of an attack from Australia’s biggest banks.

Result: -13% revenue decline turned into 28% revenue growth within 6 months.

Without an emotional connection to customers, Immigrant’s Son Espresso may not have survived a week in the most competitive coffee roasting market in the world.

Result: Went from start-up to stocked nationally within 3 months.

Without an emotional connection to its global customers, this would merely be a nicely made resin figurine from a small business called Weta Collectibles.

Result: $20 million increase of global revenue in 10 months.

With an emotional connection to Asian consumers, Stormy Fruit turned reject fruit into a premium product that sold out.

Result: Golden Bay Fruit offset significant losses from what most saw as a write-off season.

Without the right emotional connection to its builder clients, the Building and Construction ITO would have been rejected and cast adrift.

Result: A reset that improved their relationship with builders instantly, making them New Zealand’s leading ITO to this day.

Without an emotional connection to its global customers, MitoQ would have remained an amazing cellular technology breakthrough that no-one knew or cared about.

Result: From a $7m revenue to $76m within 3 years.